fbpx

Rapicon Marketing Solutions, LLP
Offers

Advertising Options at stations of Delhi Metro Line II
(Samaypur Badli to Rajiv Chowk)

OUR PORTFOLIO!

ADVERTISING ON METRO STATIONS
(Delhi/Gurgaon/Faridabad/ Noida)

  • METRO TRAIN WRAPPING
    (Line 2,3,4,5,6, and 8)
  • METRO INSIDE BRANDING
  • (Line 2,3,4,5,6, and 8)

DELHI METRO MEDIA SOLUTIONS

  • STATIONS ON LINE-II
  • WHY ADVERTISE ON LINE II?
  • HIGH RECALL YOUNG AUDIENCE

45% Higher recall then other traditional OOH 1 in 3 visit activation spaces

38% conversion ratio from brand promotion

53.54% in the age bracket of 20-30
% are below age of 40 years 2.24% are above 50, out of which 0.72%
are above 60

  • EASY TO HIT THE TARGET96.42% of total participants are literate
    66.24% commuters are graduate
    24.59% are female commuters

WHY ADVERTISE ON LINE II?

Captive Audience

• 4 minutes of undivided attention (average waiting time between trains)
• Approximately 60% spend more than 10 minutes inside the station

High Impact Value

• High quality signs in an ultramodern ambience
• Strategically placed and clutter free media

Cuts across Demographics

• Demographic coverage, Quality targeting
• DMRC presents target groups in the “excited” mode. Catching the attention of those, that are already alert, can be done with much more convenience and ease.

High Involvement Quotient

• Activation spaces and large format media available
• Open to innovations

1,222,164

  • Average per day footfall on a weekday

KEY DEMOGRAPHICS AND PSYCHOGRAPHICS

GENDER WISE DISTRIBUTION

Third Gender 0.05%
Male 75.37%
Female 24.59%

Alone With family/friend/other

Out of 24.59% female passengers only 26.30% travelled with the family/friends and 73.70% travelled alone i.e. 18.12% of total passenger.

  • Female Passenger Bifurcation
  • Under Graduate

70498
17794

  • Graduate Post Graduate
    3808

None

• It is seen that max. 53.54% are in the age group of 20-30 years.
• 92.57% are below age of 40 years.
• 2.24% are above 50, of which 0.72% above 60.

96.42% of total participant are literate in which max.
% commuters are graduate.

Student 16.55%
Business 15.15%
Retired 0.91%
Unemployed 4.56%

Service 62.84%

Service Class Bifurcation

69.38%

Government Private
It is observed that max. 62.84% are
from service class.

COMMUTER PROFILE
SEC A
SEC B
SEC C

Owns a –
 Feature rich mobile phone
 2 in 3 have a Credit Card
 Has an insurance policy
 3 in 5 have a car
 Majority have a 2 wheeler

Psychographics-
 Like a lot of variety & excitement in life
 Take their own decisions
 Like spending time with their family

  • SOME UNIQUE OFFERINGS- ACTIVATION SPACE

▪ Strengthens the relationship between the brand and customer.
▪ Engages potential customers to your experiential space.
▪ Helps in getting valuable feedback from audience.
▪ Generates high brand recall.
▪ Creates an emotional connection and trust with customers

  • Station wise inventory details and research findings

RAJIV CHOWK

 AREA/STATION PROFILE
 The most prominent Shopping Hub of Delhi.
 Surrounded by commercial complexes & corporate offices.
 Interchange station for line 3 and 4.
 The station is located at the centre point of the city.

 AUDIENCE PROFILE
 The average commuter in this station is SEC A and working,
though a fifth are students
 A large portion of the commuters spend between 11-20 minutes inside the station
 Converging point for commuters from all parts of Delhi

NEAR BY ATTRACTIONS

 Connaught Place
 PVR Rivoli
 Regal Cinema
 Agrasen ki Baoli
 Palika Bazar

12  INVENTORY DETAILS AT RAJIV CHOWK METRO STATION

DOME PANELS
Location
No. of
Boards/Panels
Size ft

Dome panel Platform
16X8

Dome panel Platform
12X8
Dome panel Platform

16X8

  •  INVENTORY DETAILS AT RAJIV CHOWK METRO STATION

PANELS 7×3.1

LocationNo. of Boards/Panels
Size ft
platform 3 8 7×3.1
Platform 4 9 7×3.1
Gate No. 1&2 Block B 4 7X3.1
Gate No. 3&4 Block D 4 7X3.1
Gate No. 5&6 Block F 6 7X3.1
Gate No. 7&8 Block A 6 7X3.1

  • INVENTORY DETAILS AT RAJIV CHOWK METRO STATION
    SCROLLER 6×4
  • Location No. of

Boards/Panels
Size ft
Between B&D (SCR ) 4 6X4

  • INVENTORY DETAILS AT RAJIV CHOWK METRO STATION
    PANELS 10X5

Location No. of
Boards/Panels
Size ft
Platform 1 6 10X5
Platform 2 6 10X5

  • NEW DELHI

 AREA/STATION PROFILE
 Adjacent to New Delhi Railway Station (Indian Railways); connecting point for New Delhi Railway station and all parts of Delhi.
 Connects to Airport Express Line.

 AUDIENCE PROFILE
 The average commuter in this station is a man who belongs to middle section of the society and is in his mid 20’s
 Majority walk to the station… a function of its location.
 Majority take the metro for shopping or outings.

NEAR BY ATTRACTIONS

 New Delhi Railway Station
 Ajmeri Gate

  • INVENTORY DETAILS AT NEW DELHI METRO STATION

PANELS 7×3.1

Location No. of
Boards/Panels Size ft
Concourse 1 6 7X3.1
Concourse 2 14 7X3.1
Gate No. 2 8 7X3.1
Gate No.3 13 7X3.1
Gate No. 4 6 7X3.1

  • INVENTORY DETAILS AT NEW DELHI METRO STATION

PANELS 6×3
(Placed at the Platform Screen Doors)
Location No. of
Boards/Panels
Size ft
Platform 1 12 6X3
Platform 2 12 6X3

  • CHAWRI BAZAR
     AREA/STATION PROFILE
     Known for the oldest wholesale and retail market.

 AUDIENCE PROFILE

 A mix of SEC A, SEC B and SEC C.
 Majority work as skilled workers or as junior employees
 Half of them are regular on the metro.

NEAR BY ATTRACTIONS

 Jama Masjid
 Nai sadak

  • INVENTORY DETAILS AT CHAWRI BAZAR METRO STATION
    PANELS 7×3.1

Location No. of Boards/Panels Size ft
Basement 3 8 7X3.1
Basement 2 8 7X3.1
Basement 1 4 7X3.1

  • INVENTORY DETAILS AT CHAWRI BAZAR METRO STATION

PANELS 6×3
(Placed at the Platform Screen Doors)

Location No. of
Boards/Panels
Size ft
Platform 1 12 6X3
Platform 2 12 6X3

  • CHANDNI CHOWK

 AREA/STATION PROFILE
Located near Red Fort, Old Delhi
Wholesale market surrounded by Residential areas
Connects to Old Delhi Railway Station

 AUDIENCE PROFILE
A varied mix of commuters make up this station
Majority walk to the station… a function of its location
Maximum of them take the metro for shopping purpose in Chandni Chowk

NEAR BY ATTRACTIONS

 Red Fort
 Parathe Wali Gali
 Gurudwara Sis Ganj Sahib
 Chandni Chowk Market

  • INVENTORY DETAILS AT CHANDNI CHOWK METRO STATION

PANELS 7×3.1

Location No. of
Boards/Panels Size ft
Concourse 1 8 7X3.1
Concourse 2 10 7X3.1
Gate No. 2 3 7X3.1
Gate No. 1 1 7X3.1
Gate No. 5 2 7X3.1
Gate No. 4 1 7X3.1
Gate No. 3 10 7X3.1

  • INVENTORY DETAILS AT CHANDNI CHOWK METRO STATION

PANELS 6×3
(Placed at the Platform Screen Doors)

Location No. of
Boards/Panels
Size ft
Platform 1 12 6X3
Platform 2 12 6X3

  • KASHMERE GATE

 AREA/STATION PROFILE
 Proximity to Inter-state Bus Terminal (I.S.B.T.)
Connecting point for East, Central and West-Delhi.
 Interchange terminal to Line 1 and Line 6.

 AUDIENCE PROFILE
 The average commuter in this station is a person who belongs to middle section of the society
 The one who likes to spend time with his/her family and is health conscious
 More than half of the commuters take the metro for
shopping or outings

NEAR BY ATTRACTIONS
 ISBT
 St. James Church
 Qudsia Bagh
 Monastery Market
 Azad Market

  • INVENTORY DETAILS AT KASHMERE GATE METRO STATION

PANELS 10×5

Location No. of Boards/Panels Size ft
Platform 1 3 10X5
Platform 2 3 10X5
Concourse 1 2 10X5
Concourse 2 2 10X5

  • INVENTORY DETAILS AT KASHMERE GATE METRO STATION

PANELS 7×3.1

Location No. of Boards/Panels Size ft
Gate No. 3&4 6 7X3.1

  • CIVIL LINES

 AREA/STATION PROFILE
 Residential cum commercial area
 One of the most Posh colonies
 Connects all residential areas and colleges

 AUDIENCE PROFILE
 The average commuter in this station is a man who belongs to SEC A (or SEC B).
 Most of the commuters are working.
 Civil Lines is one of the few stations where majority of
the commuters board the train from another Line 2 station.

NEAR BY ATTRACTIONS

 Kamla Nehru Ridge
 Qudsia Bagh

  • INVENTORY DETAILS AT CIVIL LINES METRO STATION

PANELS 7×3.1

Location No. of
Boards/Panels Size ft
Platform-1 4 7X3.1
Platform 2 4 7X3.1
Gate No. 1 1 7X3.1
Gate No. 2 1 7X3.1
Gate No. 3 1 7X3.1
Concourse North 1 7X3.1

  • VIDHAN SABHA

AREA/STATION PROFILE
 Government offices and residential complexes.
 Direct connect with legislative offices in north Delhi.

 AUDIENCE PROFILE
 A varied mix of commuters make up this station.
 SEC A, SEC B & SEC C are in almost equal proportions.

NEAR BY ATTRACTIONS
 Govt. Offices
 Vidhan Sabha

  • INVENTORY DETAILS AT VIDHAN SABHA METRO STATION
    PANELS 7×3.1

Location No. of Boards/Panels Size ft
Platform-1 10 7X3.1
Platform 2 13 7X3.1
Gate No. 1& 4 4 7X3.1
Gate No. 2 & 3 4 7X3.1

  • VISHVIDYALAYA
     AREA/STATION PROFILE
     University of Delhi, University Offices, residential and commercial areas.
     Connecting point to North Delhi and records over 42,668 footfall in this station alone per day.

 AUDIENCE DETAILS
 Almost half of the commuters at this station are students
 Just about a majority are SEC A.
 Majority of them are regular metro users.

NEAR BY ATTRACTIONS

 Delhi University
 North Campus
 Kamla Nagar Market

INVENTORY DETAILS AT VISHVAVIDYALAYA METRO STATION

PANELS 10×5

Location No. of Boards/Panels Size ft
Platform 1 2 10X5
Platform-2 2 10X5
Corridor South 4 10×5
Corridor North 4 10X5

  • INVENTORY DETAILS AT VISHVAVIDYALAYA METRO STATION
    PANELS 7×3.1

Location No. of Boards/Panels Size ft
Platform-1 8 7X3.1
Platform-2 7 7X3.1

  • INVENTORY DETAILS AT VISHVAVIDYALAYA METRO STATION
    PANEL 4×6

Location No. of Boards/Panels Size ft
Concourse south 1 4X6

  • GTB NAGAR
     AREA/STATION PROFILE
     Educational Hub.
     Near to Delhi University, North Campus.
     PG/Home for all outstation students.
     Densely populated area.
     Records over a footfall of 76,613 people on this station alone per day.
     AUDIENCE DETAILS
     More than half of the commuters at this station are students.
     Love to travel, visit restaurants ,enthusiastic and fun loving.
     Majority of them take metro for outings and shopping

NEAR BY ATTRACTIONS

 Hudson Lane
 Restaurants/Café
 Educational institutes
 Student PG’s

  • INVENTORY DETAILS AT GTB NAGAR METRO STATION

PANELS 7.3×3.3

Location No. of Boards/Panels Size ft
Platform 1 10 7.3X3.3
Platform 2 10 7.3X3.3
Concourse 1 6 7.3X3.3
Concourse 2 7 7.3X3.3
Gate No. 2 5 7.3X3.3
Gate No. 3 5 7.3X3.3
Gate No 4 5 7.3X3.3
Gate No. 5 5 7.3X3.3

  • MODEL TOWN
     AREA/STATION PROFILE
     Middle and Upper middle class high end residential area.
     Near to Chhatrasal Stadium and Naini Lake which are a major tourist attraction

 AUDIENCE DETAILS
 Majority of the audience belongs to SEC A.
 Also, attracts audience from SEC B as visitors to Naini Lake.
 Serves the connectivity to sports enthusiasts as regular visitors from around the city.

NEAR BY ATTRACTIONS

 Naini Lake
 Chhatrasal Stadium
 Gurudwara Nanak Piao

  • INVENTORY DETAILS AT MODEL TOWN METRO STATION

PANELS 10×5

Location No. of Boards/Panels
Size ft
Platform 1 4 10X5
Platform 2 5 10X5
Concourse 2 10X5
Gate No.4 1 10X5
Gate No. 1 1 10X5

  • AZAD PUR

 AREA/STATION PROFILE
 Interchange terminal for line 7.
 DTC Bus Terminal.
 Located on the Ring road.
 Main bus terminal for nearby areas.
 Famous for having one of the Asia’s Biggest Fruit and Vegetable market (Mandi).

 AUDIENCE PROFILE
 Attracts a large crowd as mandi visitors.
 Majority of them travel by metro for their work or other
outings.

NEAR BY ATTRACTIONS

 Asia’s Biggest Fruit and Vegetable Mandi

  • INVENTORY DETAILS AT AZADPUR METRO STATION

PANELS 10×5

Location No. of
Boards/Panels Size ft
PLATFORM 1 8 10X5
PLATFORM 2 9 10X5

  • ADARSH NAGAR

 AREA/STATION PROFILE
 Highly dense populated area
 Near to Azadpur Sabji Mandi

 AUDIENCE PROFILE
 Mix of SEC A and SEC B audience.
 Majority of the locals take metro to reach their workplaces

  • NEAR BY ATTRACTIONS

 Asia’s Biggest Fruit and Vegetable Mandi

  • INVENTORY DETAILS AT ADARSH NAGAR METRO STATION

PANELS 10×5

Location No. of Boards/Panels Size ft
Platform 1 6 10X5
Platform 2 6 10X5
Concourse 2 10X5
Gate No. 2 1 10X5
Gate No.3 1 10X5
Gate No. 1 1 10X5

  • JAHANGIRPURI

 AREA/STATION PROFILE
 Highly dense lower and middle class populated area.
 GTK Bus Depot/Terminal.
 GTK by-pass.
 A hub connecting outstation buses for Haryana , Punjab and
 Himachal Pradesh

 AUDIENCE DETAILS
 Audience belongs to middle and lower middle section of the society.

NEAR BY ATTRACTIONS

 SPLASH-The water Park
 GTK Bus Depot

 Attracts audience from different parts of the city who wish to take
buses to visit outstation areas. 45
 Outstation visitors also catch the metro from this station to travel
to different parts of Delhi

INVENTORY DETAILS AT JAHANGIR PURI METRO STATION

PANELS 10×5

Location No. of Boards/Panels Size ft
Platform 1 4 10X5
Platform 2 4 10X5
Gate No. 2 1 10X5
Gate No.3 1 10X5
Concourse 2 10X5
Gate No. 1 1 10X5

INVENTORY DETAILS AT JAHANGIR PURI METRO STATION
PANELS 12×6

Location No. of Boards/Panels Size ft
Stairs North 1 12X6
Stairs South 1 12X6

INVENTORY DETAILS AT JAHANGIR PURI METRO STATION
PANEL 5×10

Location No. of
Boards/Panels
Size ft
Crew Control Room 1 5X10

HYAIDERPUR BADLI MOR

 AREA/STATION PROFILE
 Situated on the outer ring road.
 Main station for MAX Super Specialty Hospital.

 AUDIENCE DETAILS
 Audience comprises of routine everyday passengers
 New passengers are added, as visitors to the nearby hospital

NEAR BY ATTRACTIONS

 MAX Super Specialty Hospital

INVENTORY DETAILS AT HYAIDERPUR BADLI MOR METRO STATION

PANELS 10×5

Location No. of
Boards/Panels Size ft
PLATFORM 1 7 10X5
PLATFORM 2 6 10X5

ROHINI SECTOR 18-19
 AREA/STATION PROFILE
 Highly dense populated residential area.

 AUDIENCE DETAILS
 Majority of the crowd belongs to SEC A
 They take metro to reach their workplaces

NEAR BY ATTRACTIONS

 Saroj Medical Institute

INVENTORY DETAILS AT ROHINI SECTOR 18-19 METRO STATION
PANELS 10×5

Location No. of
Boards/Panels Size ft
PLATFORM 1 8 10X5
PLATFORM 2 9 10X5

SAMAYPUR BADLI
 AREA/STATION PROFILE
 Highly dense populated area connected to surrounding villages.

 AUDIENCE DETAILS
 A large no. of people travel to their workplaces everyday from this station.

INVENTORY DETAILS AT SAMAYPUR BADLI METRO STATION
PANELS 10×5

Location No. of
Boards/Panels Size ft
PLATFORM 1 8 10X5
PLATFORM 2 9 10X5

  • TERMS AND CONDITIONS

 All bookings are subject to confirmation by the company.
 Payment of display & other charges payable in advance.
 Minimum contract period is of 3 months.
 Rates can be revised without prior notice.
 No cancellation will be accepted during the contract period.
 Taxes extra as applicable
 All payments to be remitted by a/c payee cheque/demand draft

in favor of M/S Rapicon Marketing Solutions, LLP.

Call us today to get your brand noticed fast and effectively.

Rapicon Marketing Solutions, LLP
E-16/419, 2nd Floor, Rohini Sector – 8, Delhi 110085
Phone: 011-47032333, (M): +91 9999013733 
Website: www.rapicon.co.in